12月东莞高房价吓退购房者 成交量大跌16.5%

——东莞楼市2013年12月成交报告

房天下  作者：淼淼  2014-01-02 14:19

[摘要] 9302元/㎡！12月东莞一手住宅均价创年度新高。今年东莞楼市一路高歌，成交量大涨，房价也是水涨船高，高房价同时也引发了购房者的观望情绪，12月成交量对比11月份，大幅下滑了16.53%。

9302元/㎡！12月东莞一手住宅均价创年度新高。今年东莞楼市一路高歌，成交量大涨，房价也是水涨船高，高房价同时也引发了购房者的观望情绪，12月成交量对比11月份，大幅下滑了16.53%。

东莞楼市12月中高档项目入市 房价高涨吓退购房者

房天下监控数据显示，12月东莞一手住宅价升量跌，成交价格高达9302.45元/㎡，创下了年度新高，比11月份上涨了4.73%。高企的房价同时吓退了部分的购房者，12月东莞一手住宅成交5720套，成交总面积626443.37㎡，环比分别下降了16.53%和15.58%。

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RDER-: windowtext 0.5pt solid;HEIGHT: 42.75pt;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 91pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="57" width="120" colspan="2">月份	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 56pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="74">成交总套数	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 56pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="74">成交总面积（㎡）	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 52pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="69"> 成交总金额（万元）	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 47pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="63">住宅平均面积（㎡）	RDER-: windowtext 0.5pt solid;BORDER-RIGHT: windowtext 0.5pt solid;WIDTH: 58pt;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent" width="77">住宅均价（元/㎡）
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RDER-: windowtext 0.5pt solid;HEIGHT: 14.25pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="19" colspan="2">2013年6月	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">6572	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">754362.26	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">699536.9	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">114.78	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">9273.22
RDER-: windowtext 0.5pt solid;HEIGHT: 14.25pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="19" colspan="2">2013年5月	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">6240	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">669211.45	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">576535.6	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">107.25	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">8615.15
RDER-: windowtext 0.5pt solid;HEIGHT: 14.25pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="19" colspan="2">2013年4月	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">5061	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">513508.94	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">433792.84	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">101.46	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">8447.62
RDER-: windowtext 0.5pt solid;HEIGHT: 14.25pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="19" colspan="2">2013年3月	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">6075	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">629599.16	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">533703.21	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">103.64	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">8476.87
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RDER-: windowtext 0.5pt solid;HEIGHT: 14.25pt;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext 0.5pt solid;BACKGROUND-COLOR: transparent" height="19" colspan="2">2013年1月	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">6103	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">618655.07	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">525765.37	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">101.37	RDER-: windowtext;BORDER-RIGHT: windowtext 0.5pt solid;BORDER-BOTTOM: windowtext 0.5pt solid;BORDER-LEFT: windowtext;BACKGROUND-COLOR: transparent">8498.52
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中原地产报告指出：进入12月以来，市场供需热度明显降温。12月尽管有冬至、平安夜、圣诞节等适合营销的节日，但现场来访量依旧不足，主要有几点原因：其一，市场缺乏热点项目的大型推广动作，难以吸引客户上门。其二，寒冷天气直接影响购房者出门看房的热情。其三，岁末之际，不少企业和上班一族人群或忙于年底的各类工作总结和活动，暂时将购房计划耽搁。其四，市场成交一路走好，不少开发商已超额完成年度销售目标。进入年末，推货力度放缓，市场缺乏明显的折扣优惠难以吸引购房者入市。

一手住宅成交均价从9月份的8590.17元/㎡到12月份的9302.45元/㎡，短的四个月东莞一手住宅成交均价上涨了712.28元/㎡。房天下分析师认为，12月份东莞楼市的优惠力度不大，部分楼盘项目甚至涨价较多，部分购房者转为观望，对楼市的成交量造成一定的影响。12月东莞一二线镇区推货增多,像东城万达广场、厚街万科金域国际、恒大御湖等多个项目均价都较高，拉动全市均价上扬。

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